Everything You Need To Know About Using Print Media Marketing Strategies And Digital Media Marketing Strategies
Nowadays, most businesses only make use of digital marketing. But, it is also recommended that businesses need to use print media marketing strategy.
Print media is effective even if it has been used in the past. You can still see a lot of print media all over the world, for example billboards. There are a number of companies that try to avoid using print media strategies.
You can only see digital marketing in the internet. Some of the strategies that are included in digital marketing are social media marketing, search engine optimization, online public relations, pay per click, email marketing and many more. Digital marketing strategies are really flexible and it can reach so many people in different parts of the world.
Print marketing uses physical print media like billboards, direct mail, posters, newspapers, magazines and more. Print marketing strategies gives you the option to choose the place where you will put your advertisement.
The results are better if you use both strategies. Statistic show both strategies has its benefits.
Below are tips you can use print media and digital media together:
A. QR codes
QR codes also known as quick response codes are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your clients will be able to see print media marketing and then becomes a digital media marketing. Commercial printing company can help you use QR codes for your business.
B. Custom URL’s
Custom URL’s are a bit similar with QR codes, but you do not need to scan the bar code since the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
Your can make use of your social media site and have a print advertising campaign.
You can also use print advertisements to encourage people to look at digital promotions. You can make use of print media to advertise your company’s profile and account.
Variable printing is a kind of printing method that contain different kinds of graphics, texts and images. This is very effective and should be used for social media campaigns.
Digital marketing and print marketing strategies are really effective and should be used by different companies. Business should make use of both strategies, since they can really benefit their business. You just need to choose the right commercial printing company. Conduct a research first before choosing a company. Make sure that you can trust the company.